ProElite spent an astounding $3.3 million in 2007 on ProElite.com in 2007, yet only generated $68,782 in revenue. ProElite is looking to turn that around by offering individual fights and full events from promotions under the ProElite banner on ProElite.com in 2008.
The press release:
LOS ANGELES–(BUSINESS WIRE)– ProElite.com, the world’s premier mixed martial arts (MMA) social networking and entertainment Web site, today unveiled its online offering of video-on-demand (VOD). Leveraging their industry-leading library of MMA events, ProElite.com’s VOD features high-quality streaming, top-notch competition, and world-class fight brands.
MMA fans will be able to purchase VOD at ProElite.com on a fight-by-fight and full-event basis starting as low as 99 cents and $4.95, respectively. Fighters include Kimbo Slice, Anderson Silva, BJ Penn, Gina Carano, Jake Shields and more going toe-to-toe in events produced by EliteXC, ShoXC, Cage Rage, ICON Sport and Rumble on the Rock. ShoXC’s undercard footage, featuring the up and comers of MMA, will be offered free of charge.
Additionally, ProElite is introducing the “ProElite Fight Pass,” which provides unlimited access to the entire VOD library and any future PPV event streams for an introductory price of $7.95 per month. Fight Pass is regularly priced at $12.95 per month.
“We have hand picked hours upon hours of high-quality MMA content and provided a compelling online product that is accessible to fans on a global scale,” said Douglas Deluca, executive chairman of ProElite, Inc. “With more than 50 hours of combat currently available and 20 hours added monthly, our Fight Pass offering allows MMA fans to gain instant access to all of the MMA action they can handle.”
Additional information can be found at ProElite Video-On-Demand.