Oh, way to go, look what you did! It appears Golden Boy has changed their minds about mixing boxing with MMA, at least for now. In an ESPN.com boxing report, Golden Boy CEO Richard Schafer tells ESPN that due to all the criticism the idea has received they have elected to keep the sports separate for now.
But Golden Boy CEO Richard Schaefer told ESPN.com that they’ve had a change of heart and will keep the sports separate. The companies are planning their first MMA-only co-promotion in January. The idea of both sports on the same card was heavily criticized, which Schaefer acknowledged was part of the decision. “We want to get to know the MMA market better and truly evaluate if there are synergies between the two sports,” he said. “We are planning to do some focus groups where we will ask boxing and MMA fans how they would feel about it. Once we get the results of that, then we’ll be in a much better position to decide which strategy to apply.”
Research and focus groups? Get outta here. That’s something I guarantee you ProElite didn’t do. While I admittedly don’t know a whole lot about Golden Boy, their business practices from what I’ve seen thus far have impressed me. They seem very professional and take a very smart approach to everything they do.
It seems from the report that they will still co-promote “Day of Reckoning” with Affliction in January. From what’s been said in the past, they will handle the television and in-arena production, although it is unclear if Golden Boy will stick around in the long-term if they ultimately decide not to mix in their sport with MMA.
I’ve been pretty open-minded about the whole idea, at least more so than most, but I do concede that the odds of it working are not in their favor. At least production wise, I hope Golden Boy sticks around, because Affliction certainly needs the help in that aspect. It doesn’t seem like there’s a whole lot in it for Golden Boy if there’s no boxing though, but who knows what else Golden Boy might be after. We’ll see.
Props to MMA Mania for the find