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Dana White: UFC 92 ‘Crushed’ UFC 91 In Pay-Per-View Buys

Dana WhiteIn terms of the number of high-profile fights, UFC 92 easily surpassed any other UFC event in 2008, but it was never expected to surpass the juggernaut of money-makers that was UFC 91 in pay-per-view buys. Not even close actually.

Well, according to Dana White, it did by an astounding 150,000-175,000 buys.

What are the ramifications of a Georges St.-Pierre win against BJ Penn? And what if Penn wins?

I’m not worried about that; I’m worried about the fight itself. I think it’s going to be the biggest fight we’ve ever done. The last Lesnar pay-per-view did really well, and then our Dec. 27 show crushed it.

When you say it crushed it, are we talking a million buys for Griffin/Evans?

I don’t want to get into numbers too much—that’s our policy. But it crushed it. I’ll say this: The Christmas show crushed the Lesnar fight by 150,000-175,000 buys.

If UFC 91 did indeed sell slightly over one million buys, that would put UFC 92 in the 1.1-1.2 million range, which is just incredible. The event had six big names on it, but none have proven to draw that well. Perhaps, the conglomeration of them all on one card, the match-ups, and maybe even the “cheap entertainment” theory created the perfect storm to persuade people to purchase the event in droves. Or even better, perhaps, the new fans Brock Lesnar has attracted to MMA liked what they saw and are coming back for more. Either way, congrats to the UFC.

Dana had a few other things to say in the interview with ESPN’s Ryan Hockensmith. Here’s quick rundown.

  • The Franklin-Henderson winner will officially coach on TUF 9. In fact, the taping will begin with before the fight with Michael Bisping on hand.
  • Dana “thinks” Rampage will get the first shot at Rashad Evans, not the Silva/Machida winner.
  • Dana’s not sure what to do with Forrest yet. Says “could” put him against Chuck Liddell, but Chuck will probably fight Shogun next if he wins, or Wanderlei if he’s ready to go by April.
  • He’s rooting for Andrei Arlovski to beat Fedor. Still says Fedor isn’t best heavyweight because he doesn’t fight top competition three times a year. Would still like to sign him and will try if/when Affliction goes under.
  • Hughes vs Serra will happen if Hughes is healthy enough.

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