I subscribe to two magazines—FIGHT! Magazine and Entrepreneur. So, when I went to the mailbox the other day and saw Tom Atencio staring back at me, you can imagine I was a little surprised when it said Entrepreneur instead of FIGHT! at the top.
You wouldn’t think (I didn’t) Tom would be the ideal choice to represent MMA on the cover of a magazine dedicated to telling the stories of successful entrepreneurs, but the story really isn’t about Affliction Entertainment. It’s more about the industry as a whole, including the MMA lifestyle and apparel industry, which Affliction has been highly successful in. So, I suppose they could have done worse, although still rather ironic all things considered.
You can check out the full cover story at Entrepreneur.com.