You probably heard yesterday that Time Warner Cable was seriously considering dropping HDNet from their channel lineup.
Time Warner Cable confirmed Monday it will stop offering HDNet and HDNet Movies across all of its systems effective May 31.
The move by Time Warner Cable, which has 8.7 million digital cable subscribers, is a blow to the Mark Cuban-backed HDNet, which was among the first HD services available to cable and satellite operators.
Asked why the company was dropping HDNet’s services, Time Warner Cable director of corporate public relations Robyn Watson said, “There’s a limited appeal for the programming. In a world with more than 100 HD channels, being in HD is not enough. We are adding other channels in HD to give our customers more choice.”
Cuban, in an e-mail to Multichannel News, said he would not comment “on ongoing negotiations.” However, he took issue with Time Warner Cable’s characterization of HDNet’s programming as lacking appeal.
“[T]here are millions of viewers who enjoy our unique and exclusive programming,” Cuban wrote, adding that “we are not a cookie-cutter network like those from the big media conglomerates” and claiming that HDNet’s viewers “do business with providers specifically to get our progamming.”
I hear ya, and I don’t know what to say. All I can do is offer my sincerest condolences. I, too, don’t have HDNet, but unlike you, I’ve never been given the opportunity to subscribe to it, so it doesn’t quite anger me like it infuriates you. Can’t miss what you never had. It’s cliche, I know, but true.