It’s official. After a year and a half of separation the UFC and Affliction have fallen back in love. It’s hard to imagine they ever made it back to this point. After all, not too long ago Tom Atencio was publicly challenging Dana White to a fight while Dana was calling Tom a “loser” and saying things like “I hope you idiots stay in business…stay around in 2010 and burn every dollar you have.”
It was a rough time, things were said, but in a matter of hours they were able to make up and put that all behind them. Forgiven and forgotten.
“We are excited about the return of Affliction to the UFC and look forward to seeing our fighters once again walk into the octagon wearing the Affliction brands,” UFC president Dana White stated. “Affliction is an innovator of mixing fashion with this sport, and we are looking forward to working together to promote the sport.”
“Our brand is synonymous with the ‘Live Fast’ approach to life, and UFC is the perfect venue for us to market our brand,” Affliction co-founder Eric Foss stated. “We have come to an agreement with the UFC, which we feel will be the best for the sport and will help the UFC continue delivering the highest caliber of fights.”
(Sigh) Almost brings a tear to your eye, doesn’t it?