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M-1: 25 Million Viewers Worldwide Watched ‘Fedor vs. Rogers’

Vadim Finkelstein, Fedor Emelianenko & Scott Coker

25 million people worldwide watched Fedor Emelianenko knock Brett Rogers out earlier this month according to a press release M-1 sent out this morning.

Fedor may claim he’s more famous in America than he is Russia, but nearly three times as many more Russians than Americans tuned in to watch the fight (16 million vs 5.46 million).

M-1 didn’t provide any actual data to support it, but they also said, “all early accounts and indications tell us that “Fedor vs. Rogers” delivered worldwide more than any other MMA show in the history of the sport.” I don’t know what the UFC’s international numbers look like, but if they’re bigger than M-1/Strikeforce’s I’m sure we’ll hear about it soon.

Full press release after the jump.

AMSTERDAM, HOLLAND (November 24, 2009) – M-1 Global and Strikeforce announced today that the international audience reports from broadcasters all over the world revealed an unprecedented number of viewers for the November 7th “Fedor vs. Rogers” MMA event from Chicago, Illinois.

“We are extremely happy with the preliminary broadcast reports,” said M-1 Global CEO Joost Raimond. “The demographics of these numbers were very promising as our network broadcasting partners in the U.S., Russia, and Korea reach an enormous audience alone. Coupled with a dozen other countries and our successful internet stream in Japan and other territories, all early accounts and indications tell us that “Fedor vs. Rogers” delivered worldwide more than any other MMA show in the history of the sport,” concluded Raimond.

Scott Coker, founder and owner of Strikeforce and experienced MMA promoter responded “We are thrilled with the tremendous viewership figures that the Fedor vs Rogers event generated overseas. The results clearly demonstrate the appreciation that fans worldwide have for a number of M-1 Global and Strikeforce mixed martial arts superstars including the number one fighter on the planet – Fedor Emelianenko – and his opponent Brett Rogers.”

In total, over 25 million MMA fans all around the world were treated to a vintage performance from the world’s greatest MMA fighter, Fedor Emelianenko. The main event of Fedor vs Rogers reached an impressive 5.46 million viewers in the United States on the CBS Network. The fight was also broadcast in Fedor’s native Russia by “Channel 1,” Russia’s largest television network, and reached 16 million viewers in Fedor’s home country. In addition, “Fedor vs. Rogers” was broadcast to millions of viewers in Korea on SBS, one of the 3 major national South Korean networks, as well as television networks in China, Latin America, United Kingdom, New Zealand, Ukraine, Finland, Africa, Turkey, Israel, Indonesia, Bulgaria, Romania, and Malta. Live internet streams of the “Fedor vs. Rogers” bout generated ground-breaking viewer numbers in Japan and all over the world and these numbers continue to grow through Video on Demand.

‘”CBS was proud to be the U.S. broadcaster in a fight seen by millions domestically and by millions more around the world,” commented CBS Senior Executive Vice President Kelly Kahl. “Strikeforce and M-1 Global put together a great card, showcasing some of the best fighters in the world. Our ad sales for the fight were strong, especially for advertisers that target young men — a group with a growing appetite for MMA.”

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