The ratings for UFC on Versus 1 are in, and while they’re not bad, they’re not quite as good as some of us were expecting.
The UFC’s first-ever event on Versus, “UFC on Versus 1: Vera vs. Jones,” held this past Sunday in Broomfield, Colo., drew 1.24 million viewers, MMAjunkie.com (www.mmajunkie.com) today confirmed.
The ratings included a 1.66 rating in the males 18-34 demographic, as well as a 1.21 figure in the persons 18-49 category.
The numbers are a major increase over the last handful of WEC events that aired on Versus which have ranged anywhere from 330,000-640,000 viewers (without DirecTV), but they weren’t enough to best the two most watched WEC events of all time, WEC 34 (1.54 million) and WEC 41 (1.3 million).
UFC on Versus 1 didn’t quite stack up to the numbers the UFC draws on Spike either, though it’s not an entirely fair comparison since Spike is available in approximately 24 million more homes.
The UFC on Versus 1 audience size is a 27 percent decrease from the 1.7 million viewers that tuned into January’s “UFC Fight Night 20: Maynard vs. Diaz” event, and less than half of the 2.5 million viewers that tuned into September 2009’s “UFC Fight Night 19: Diaz vs. Guillard.” UFC Fight Night 19 is the second-largest audience to ever watch a UFC Fight Night event.
That’s rather eye-opening especially considering the quality of the Fight Night cards compared to the quality of the Versus card. If card quality was the only factor in determining ratings, the Versus card would have blown both Spike cards out of the water. It makes you wonder how the WEC would perform on a more visible network such as Spike.
By the way, Spike will be airing two of the unaired prelims from the Versus card — Clay Guida vs. Shannon Gugerty and Brendan Schaub vs. Chase Gormley — during Wednesday’s 9PM broadcast of UFC Unleashed.
Image via Sherdog