When we think of the UFC’s quest for world domination, we usually think of two things — live overseas events and foreign television deals. That’s what we hear about all the time, but the UFC has a lot more in store for foreign markets than a few annual shows and reruns of TUF and Unleashed. And according to Dana White, for it all to work in the end, the UFC is counting on the world eventually watching all their television through the internet.
Over the weekend, White said the UFC could soon offer country-specific versions of its reality series, “The Ultimate Fighter,” and even full event series in new markets.
But American and other fans need not worry; White expects to make the offerings available to a worldwide audience with the World Wide Web serving as a sort of global television channel for all things UFC.
“As technology keeps growing, what I believe is going to happen – and I better be right, or we’re [expletive] – is all the world is eventually going to be watching television through the Internet,” White told MMAjunkie.com (www.mmajunkie.com). “And once that happens, the whole world will be watching.
“If that doesn’t happen, I’m over man,” White said. “I’ve been doing all this [expletive] for nothing.”
It sounds kinda crazy on the surface, but IPTV definitely appears to be the wave of the future. Between sites like Hulu and Netflix instant streaming and the downloading services on Xbox Live and PSN, more people than ever are watching television shows and movies through the internet. If you’ve happened to take a trip to an electronics store lately to check out new HDTV’s or Blu-ray players, nearly all but the base models have some kind of internet connectivity. Heck, Xbox Live users in the UK are already getting a taste of IPTV with the Sky TV player in their Xbox 360 dashboards.
In other words, I don’t think Dana has anything to worry about, but it’s probably going to be awhile before everyone from the US to Japan can kiss their cable and satellite bills goodbye.