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Analyst Predicts EA Will Be One And Done With MMA

When EA Sports MMA was announced, everyone wondered if the publishing giant would be able to find any success in the MMA marketplace without the UFC license. Well, now that the game has been out for nearly a week, it appears the answer to that question is a resounding no. Apparently sales were so bad one industry analyst has already predicted EA will be one and done with MMA.

That’s according to Cowen & Company analyst Doug Creutz, who thinks UFC Undisputed maker THQ may have scored a knockout blow in the MMA battle between the publishers.

“EA’s recently released ‘MMA’ appears to be more or less DOA at retail, while UFC recently announced an extension of its license with THQ, likely putting an end to EA’s efforts to expand into the mixed martial arts genre,” the analyst said in a research note this morning.

I’m not sure how accurate these video game analysts’ predictions typically are, but if the game’s a giant bust at retail, it’s not hard to imagine EA pulling the plug and cutting their losses despite a previously announced two-year development cycle. As Creutz noted, EA won’t be acquiring the UFC license anytime soon since THQ and the UFC recently extended their relationship until 2018.

Without the UFC, it was and will continue to be a huge uphill battle. Even a home run wouldn’t have guaranteed success, but they weren’t even able to do that. The game received generally positive reviews and some even called it better than UFC Undisputed, but the general consensus is that the game was good, but not great. It needed to be the latter, and EA needed to generate a ton of buzz around it to have a chance. And that just didn’t happen with games like Halo: Reach, Medal of Honor, Fallout: New Vegas and especially COD: Black Ops stealing everyone else’s thunder.

HT: MMA Mania

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