You don’t have to look hard to find MMA fans and media members complaining about the lack of mainstream media coverage of mixed martial arts. While many major media outlets continue to ignore our beloved sport, USA Today continues to embrace it with open arms.
USA Today announced today that they are expanding their online mixed martial arts coverage with the addition of 11 new content partners who will be featured on USA Today’s newly redesigned MMA page. I’m very proud to say that MMAConvert.com is one of those content partners. It’s a tremendous honor to be a part of USA Today’s growing commitment to the sport of mixed martial arts.
Full press release below.
McLean, Va. (January 26, 2011) — USA TODAY has enhanced its online mixed martial arts coverage. Visitors will find an updated design, enhanced MMA rankings, and more video content along with integrated content from 11 new content partners at www.mma.usatoday.com.
The new content partners consist of some of the most unique voices in the world of online MMA coverage. The partners for the launch include: www.5thRound.com, www.lowkick.com, www.MMAConvert.com, www.MMADiehards.com, www.MMAFrenzy.com, www.MMAJunkie.com, www.MMARising.com, www.MMATorch.com, www.MMAValor.com, www.ProMMANow.com, and www.TheFightNerd.com.
“The popularity of mixed martial arts in the U.S. has grown tremendously over the last several years. Offering additional MMA coverage fits with our goal of growing our sports coverage to match consumer interests,” said Monte Lorell, sports editor for USA TODAY.
USA TODAY was the first major media outlet to offer regular MMA coverage. The online community was originally launched in 2009. USA TODAY’s MMA coverage is led by Sergio Non, a seasoned journalist and an MMA expert.
The USA TODAY MMA page, along with the content partners, provides advertisers with a prime opportunity to reach a growing and valuable young active male demographic. The scale and depth of coverage combined with the largest aggregated MMA audience online gives advertisers a unique opportunity to connect with the MMA fan base.
USA TODAY is a multi-platform news and information media company. Founded in 1982, USA TODAY’s mission is to serve as a forum for better understanding and unity to help make the USA truly one nation. Today, through its newspaper, website and mobile platforms, USA TODAY connects readers and engages the national conversation. USA TODAY, the nation’s number one newspaper in print circulation with an average of more than 1.8 million daily, and USATODAY.com, an award-winning newspaper website launched in 1995, reach a combined 5.9 million readers daily. USA TODAY is a leader in mobile applications with more than seven million downloads on mobile devices. The USA TODAY brand also includes USA TODAY Education and USA TODAY Sports Weekly. USA TODAY is owned by Gannett Co., Inc. (NYSE: GCI).