twitter google

Strikeforce ‘Feijao vs. Henderson’ Attracts 412,000 Viewers, Bellator Delivers Target Demos In MTV2 Debut

It appears ratings settled back down to 2010 levels for this past weekend’s Strikeforce “Feijao vs. Henderson” card. MMA Junkie reports that the Showtime event averaged 412,000 viewers.

That’s a 44 percent decline in average viewership compared to the record-shattering numbers of “Strikeforce and M-1 Global: Fedor vs. Silva,” which hosted the first quarterfinal matchups of the Strikeforce heavyweight grand prix.

MMAjunkie.com (www.mmajunkie.com) today confirmed the numbers with an industry source.

The sharp decline isn’t exactly surprising. The card didn’t have nearly the hype and buzz behind it that the heavyweight grand prix show did. I’m sure the Strikeforce and Showtime folks would have liked to duplicate the ratings success they had with “Diaz vs. Cyborg” (averaged 561,000), however that card included Herschel Walker who likely gave it a significant boost in viewership.

On a brighter note, while they were only able to net 200,000 viewers, Bellator hit a home run on their MTV2 debut in the target demo’s.

MMAjunkie.com (www.mmajunkie.com) has learned from industry sources that Bellator 35’s ratings viewership represented an 83 percent increase in men ages 18 to 49 years old, 80 percent rise in men ages 18 to 34 years old and a whopping 133 percent increase in men ages 25 to 34 years old.

There was concern in the community that MTV2 didn’t have the right demographics for Bellator to thrive on the network. Perhaps that was true, but it looks like Bellator managed to bring the target demo’s with them.

Follow MMAConvert

Fight Cards

Bellator 170: Ortiz vs. Sonnen

Event Date: January 21, 2017
Broadcast: Spike

Bellator 171: Guillard vs. Njokuani

Event Date: January 27, 2017
Broadcast: Spike TV

UFC on FOX 23: Shevchenko vs. Pena

Event Date: January 28, 2017
Broadcast: Fox

UFC Fight Night 104: Bermudez vs. The Korean Zombie

Event Date: February 4, 2017
Broadcast: Fox Sports 1, UFC Fight Pass

UFC 208: Holm Vs. De Randamie

Event Date: February 11, 2017
Broadcast: PPV, Fox Sports 1, UFC Fight Pass

Bellator 172: Fedor vs. Mitrione

Event Date: February 18, 2017
Broadcast: Spike