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Strikeforce ‘Feijao vs. Henderson’ Attracts 412,000 Viewers, Bellator Delivers Target Demos In MTV2 Debut

It appears ratings settled back down to 2010 levels for this past weekend’s Strikeforce “Feijao vs. Henderson” card. MMA Junkie reports that the Showtime event averaged 412,000 viewers.

That’s a 44 percent decline in average viewership compared to the record-shattering numbers of “Strikeforce and M-1 Global: Fedor vs. Silva,” which hosted the first quarterfinal matchups of the Strikeforce heavyweight grand prix.

MMAjunkie.com (www.mmajunkie.com) today confirmed the numbers with an industry source.

The sharp decline isn’t exactly surprising. The card didn’t have nearly the hype and buzz behind it that the heavyweight grand prix show did. I’m sure the Strikeforce and Showtime folks would have liked to duplicate the ratings success they had with “Diaz vs. Cyborg” (averaged 561,000), however that card included Herschel Walker who likely gave it a significant boost in viewership.

On a brighter note, while they were only able to net 200,000 viewers, Bellator hit a home run on their MTV2 debut in the target demo’s.

MMAjunkie.com (www.mmajunkie.com) has learned from industry sources that Bellator 35’s ratings viewership represented an 83 percent increase in men ages 18 to 49 years old, 80 percent rise in men ages 18 to 34 years old and a whopping 133 percent increase in men ages 25 to 34 years old.

There was concern in the community that MTV2 didn’t have the right demographics for Bellator to thrive on the network. Perhaps that was true, but it looks like Bellator managed to bring the target demo’s with them.

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Fight Cards

UFC 183: Silva vs. Diaz

Event Date: January 31, 2015
Broadcast: Pay-per-view

Bellator 133: Shlemenko vs. Manhoef

Event Date: February 13, 2015
Broadcast: Spike TV, Spike.com

UFC Fight Night 60: Thatch vs. Thompson

Event Date: February 14, 2015
Broadcast: Fox Sports 1, UFC Fight Pass

UFC Fight Night 61: Mir Vs. Bigfoot

Event Date: February 22, 2015
Broadcast: Fox Sports 1, UFC Fight Pass

Bellator 134: The British Invasion

Event Date: February 27, 2015
Broadcast: Spike TV

UFC 184: Weidman vs. Belfort

Event Date: February 28, 2015
Broadcast: Pay-per-view, Fox Sports 1, UFC Fight Pass