When Dana White revealed that Brock Lesnar would join TUF 13 as a coach, everyone assumed that his star power would give TUF a big ratings boost much like Kimbo Slice did in season 10. Well, as it turns out, not so much. The ratings are out for last night’s season premiere and they didn’t even match last season’s premiere in average viewers.
The season debut of “The Ultimate Fighter 13: Team Lesnar vs. Team Dos Santos” scored a 1.0 household rating and 1.5 million viewers.
Spike TV officials today emailed the ratings information to MMAjunkie.com (www.mmajunkie.com).
The March 30 broadcast was the highest-rated cable program in its timeslot among men 18-34 and men 18-49, but the ratings fell just short of the “TUF 12″ debut, which scored 1.6 million viewers in late 2010.
Compared to the 4.1 million viewers that Kimbo Slice drew in the season 10 debut, I’d say 1.5 million is quite a disappointment. Of course, the key difference was Kimbo joined the show to fight whereas Brock is merely coaching. If Lesnar was there to compete, surely the ratings would have been much higher. Still, you would think they would have at least bested the TUF 12 premiere, no?
It’s definitely disappointing, but I wouldn’t sweat it if I was Brock Lesnar. I’d much rather be a giant pay-per-view draw than a television attraction.