UFC 129 didn’t just do big business at the box office. As usual, Georges St. Pierre sold a truckload of pay-per-view buys too. The Sports Business Journal is reporting that approximately 800,000 pay-per-views were purchased for UFC 129.
Headlined by Canadian fight star Georges St-Pierre and supported by Couture, UFC 129 drew the largest crowd ever for the company, reported as 55,724, more than double the record of 23,152 set in December. With a gate of $12.075 million, it also dwarfed the previous high of $5.4 million set in 2009. The economic engine that drives the sport, pay-per-view TV, generated at least $40 million from about 800,000 buys.
Those numbers leave little doubt as to why the UFC continues to book Georges St. Pierre in Canada. There’s still no official word from the UFC, but all signs are still pointing to GSP and Nick Diaz headlining UFC 140 on Dec. 10 in Montreal. Not only that, chatter is starting to pick up about GSP and Diaz coaching TUF 14 as well. We’ll find out soon enough.