If there was any doubt whether Spike TV would counter-program the UFC’s new deal with FOX with the UFC’s own freaking content, that question got answered today.
Spike TV announced today that they will be running a special UFC Unleashed marathon featuring Cain Velasquez and Junior dos Santos called “Dos Santos vs. Velasquez: Unleashed for the Heavyweight Title” during the UFC on FOX 1 broadcast where Velasquez and JDS will be fighting live for the UFC heavyweight title.
On the surface, it may seem like Spike TV is just bitter and screwing with the UFC because they can, and while that is probably the case, I’m betting they’re also trying to put pressure on the UFC to buy their library rights back so they can move forward with Bellator next year.
Regardless of their motives, I doubt Dana will see it as “honorable” or within “the spirit of the deal”, but is there any doubt that the UFC wouldn’t do the same if they were in Spike TV’s shoes? I don’t think so.