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Dana White: ‘I Do Believe There Will Be A Day Where There Probably Isn’t Pay-Per-View’

Do you long for the day that you don’t have to shell out $50 a month or even double that to watch every single UFC pay-per-view?

Well, according to Dana White, that day could actually come. At the UFC on FOX 3 press conference last week, Dana explained that he believes there will come a day where they’ll no longer be on pay-per-view. Transcription via

“Yeah, with this FOX exposure, we’re only a few months into this deal, but yeah, as we continue to put on shows and showcase talent over the next several years, the fan base is going to grow bigger and bigger and bigger,” White expressed during last week’s press conference.

“That’s why this thing has gotten as big as fast as it has, not just [in America] but all over the world. Yeah, [UFC co-owner Lorenzo Fertitta] and I talk about this all the time. I do believe there will be a day where there probably isn’t pay-per-view.”

“As the landscape in television continues to change – a lot of people believe everything is gonna go to the Internet – like, now, when you buy your cable and there’s basic cable and you can add other stations. We’re probably gonna get to a point where you can just pick exactly [which channels] you want,” White added.

“It’s very interesting to see where all this goes over the next several years, but I think the UFC is definitely gonna be a power player in the sports world.”

It’s long been reported that pay-per-view accounts for roughly 75% of the UFC’s annual revenue. That number is likely smaller now with their new FOX deal, but Dana White and Lorenzo Fertitta made it clear when the FOX deal was announced that pay-per-view still butters their bread.

I would say that day is probably a long ways off, likely years and years, but if it ever comes, they would certainly be hard-pressed to find a single fan who would complain about not spending $50 to watch a UFC event.

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