UFC president Dana White likes to jump the gun and proclaim this-or-that as the next big thing in MMA.
When White declared that The Ultimate Fighter: Live would do some incredible numbers in terms of ratings when it was announced the show was headed to FX, many questioned White.
Now, as the first few episodes roll off the film, the ratings are not quite where White had predicted. However, that does not mean the UFC is disappointed, as White told John Morgan of MMA Junkie recently.
Far from it. Spirits are high around here. Everything is good. There’s so many things that are involved in those numbers. I didn’t expect to jump on FX and do 3.5 million viewers out of the gate. But here’s the thing: the format is awesome. It’s perfect. We’ve got a great season, and we’re going to build this thing.
Numbers like 1.3 million from the debut episode were actually lower than the last season did on Spike. This format, which consists of a live fight each week, is led by UFC bantamweight champion Dominick Cruz and Urijah Faber as coaches.
While being on Friday night could be hurting the UFC a little bit, eventually, people will likely stick with the show. The live format seems to be a favorite among most MMA fans, so I am sure that will stick for years to come.