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UFC on FOX 3 Ratings Down Significantly From Previous UFC on FOX Shows

The fights were good. The ratings not so much.

According to TV by the Numbers, UFC on FOX 3 only drew 2.25 million viewers and a 1.0 share in the Adults 18-49 demo in the overnight ratings. These numbers may be adjusted up when the final numbers come in, but they’re still a significant drop from the overnights of previous UFC on FOX shows. Via MMA Supremacy:

  • UFC on FOX 1 – 3.0 A18-49, 5.7M viewers
  • UFC on FOX 2 – 2.4 A18-49, 4.66M viewers
  • UFC on FOX 3 – 1.0 A18-49, 2.25M viewers

Yikes.

The good news is UFC on FOX 3 won the timeslot in the A18-49 demo, however as ratings guru Dave Meltzer explains, that’s not really too impressive considering it was only up against reruns, not original programming.

But no matter how you slice it, the number was very bad.  That number would work out to a rating in the 1.2 or 1.3 range, horrible for first-run network programming.  With the West Coast, the number could rise.  The first show rose about 19% but the second show didn’t rise at all from the original number, so we’re looking at a final number probably between a 1.2 and 1.6.

While it was the highest rated show on the networks in the 18-49 demo, the competition was rerun programming and it was the least watched show in its time slot of all the networks.  It appears to have done worse then previous Strikeforce and Elite XC weak shows on CBS and along the lines of what WWE shows do for their two NBC appearances that are now considered throw aways in the same time slot.

The takeaway here is pretty clear. If you want big ratings on network television, you need big fights with big names. While Dana White may be right when he says you can’t judge a fight card until it happens, that argument ultimately doesn’t mean much if you can’t get people’s attention in the first place.

Image via Esther Lin for MMA Fighting

  • Miranduh

    People who didn’t watch missed out. Nate mother effing Diaz! The guy is a freaking showman. I think that was prolly the best UFC on FOX they’ve had so far. There was so much more action that the first two combined in just the main card. The only one I found a little boring was Koscheck and Hendricks. I mean, it was whatever, just not as thrilling as the other fights.

  • demolition505

    Can u say Mayweather?

  • Ben Rage

    I thought it was an entertaining card all the way around. I wonder if the UFC should reconsider counter programing big boxing matches. One of my buddies likes the UFC but he had a party at his house and they were all watching the Mayweather fight. And I agree with you Steve. The UFC should put on some bigger fights on the Fox shows. Too bad Lesner retired. He would be a perfect fit.

  • Stevepappalardo

    They were going up against the big boxing PPV.  I personally don’t care much about Boxing and I am a big MMA fan so I was watching UFC on Fox.  The main card on Fox was the most entertaining they have had so people missed out on a free fights.  The under card on Fuel was even more exciting. 

  • http://www.mmaconvert.com Steve Barry

    UFC on FOX 1 was on the same night as a big Manny Pacquiao fight. It did more than double the viewership.

  • Robctt

    The first show and possibly the second show (not for sure) was during the NFL season and getting hyped and commercials seen by football fans. Could be those guys didn’t know about it not seeing it advertised during NFL games…probably doesn’t make up the whole difference but maybe some.

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