UFC on FOX 3 Final Ratings Only A Slight Improvement Over Overnight Ratings

The final ratings are in for UFC on FOX 3 and while they are an improvement from the paltry overnights, they’re not much of an improvement.

The final tally: 2.4 million average, 2.9 million peak, 1.6 M18-34

No matter how you spin it, it’s still a significant viewership drop from the first two UFC on FOX shows.

  • UFC on FOX 1: 5.7M average, 8.8M peak
  • UFC on FOX 2: 4.6M average, 6.08M peak
  • UFC on FOX 3: 2.4M average, 2.9M peak

While I would argue that a lack of star power in the line-up is the main culprit for the decline in viewership, I’ll concede that the Mayweather-Cotto fight and the lack of promotional opportunities that the football games gave the first two shows as many of you suggested were contributing factors as well.

Great fights. Bummer millions of people missed out on them.

Photo credit: Esther Lin/MMA Fighting

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Fight Cards

UFC 172: Jones vs. Teixeira

Event Date: April 26, 2014
Broadcast: Pay-per-view, Fox Sports 1, UFC Fight Pass

Bellator 118: Dantas vs. Warren

Event Date: May 2, 2014
Broadcast: Spike TV, Spike.com

Bellator 119: Cooper vs. Halsey

Event Date: May 9, 2014
Broadcast: Spike TV

UFC Fight Night 40: Brown vs. Silva

Event Date: May 10, 2014
Broadcast: Fox Sports 1, UFC Fight Pass

Bellator 120: Alvarez vs. Chandler III

Event Date: May 17, 2014
Broadcast: Pay-per-view

UFC 173: Barao vs. Dillashaw

Event Date: May 24, 2014
Broadcast: Pay-per-view, Fox Sports 1, UFC Fight Pass