UFC on FOX 3 Final Ratings Only A Slight Improvement Over Overnight Ratings

The final ratings are in for UFC on FOX 3 and while they are an improvement from the paltry overnights, they’re not much of an improvement.

The final tally: 2.4 million average, 2.9 million peak, 1.6 M18-34

No matter how you spin it, it’s still a significant viewership drop from the first two UFC on FOX shows.

  • UFC on FOX 1: 5.7M average, 8.8M peak
  • UFC on FOX 2: 4.6M average, 6.08M peak
  • UFC on FOX 3: 2.4M average, 2.9M peak

While I would argue that a lack of star power in the line-up is the main culprit for the decline in viewership, I’ll concede that the Mayweather-Cotto fight and the lack of promotional opportunities that the football games gave the first two shows as many of you suggested were contributing factors as well.

Great fights. Bummer millions of people missed out on them.

Photo credit: Esther Lin/MMA Fighting

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Fight Cards

Bellator 124: Newton vs. Beltran

Event Date: September 12, 2014
Broadcast: Spike TV, Spike.com

UFC Fight Night 51: Bigfoot vs. Arlovski 2

Event Date: September 13, 2014
Broadcast: UFC Fight Pass

Bellator 125: Marshall vs. Manhoef

Event Date: September 19, 2014
Broadcast: Spike TV, Spike.com

UFC Fight Night 52: Hunt vs. Nelson

Event Date: September 20, 2014
Broadcast: UFC Fight Pass

Bellator 126: Shlemenko vs. Halsey

Event Date: September 26, 2014
Broadcast: Spike TV

UFC 178: Johnson vs. Cariaso

Event Date: September 27, 2014
Broadcast: Pay-per-view, Fox Sports 1, UFC Fight Pass