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UFC on FOX 3 Final Ratings Only A Slight Improvement Over Overnight Ratings

The final ratings are in for UFC on FOX 3 and while they are an improvement from the paltry overnights, they’re not much of an improvement.

The final tally: 2.4 million average, 2.9 million peak, 1.6 M18-34

No matter how you spin it, it’s still a significant viewership drop from the first two UFC on FOX shows.

  • UFC on FOX 1: 5.7M average, 8.8M peak
  • UFC on FOX 2: 4.6M average, 6.08M peak
  • UFC on FOX 3: 2.4M average, 2.9M peak

While I would argue that a lack of star power in the line-up is the main culprit for the decline in viewership, I’ll concede that the Mayweather-Cotto fight and the lack of promotional opportunities that the football games gave the first two shows as many of you suggested were contributing factors as well.

Great fights. Bummer millions of people missed out on them.

Photo credit: Esther Lin/MMA Fighting

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Fight Cards

Bellator 170: Ortiz vs. Sonnen

Event Date: January 21, 2017
Broadcast: Spike

Bellator 171: Guillard vs. Njokuani

Event Date: January 27, 2017
Broadcast: Spike TV

UFC on FOX 23: Shevchenko vs. Pena

Event Date: January 28, 2017
Broadcast: Fox

UFC Fight Night 104: Bermudez vs. The Korean Zombie

Event Date: February 4, 2017
Broadcast: Fox Sports 1, UFC Fight Pass

UFC 208: Holm Vs. De Randamie

Event Date: February 11, 2017
Broadcast: PPV, Fox Sports 1, UFC Fight Pass

Bellator 172: Fedor vs. Mitrione

Event Date: February 18, 2017
Broadcast: Spike