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Bellator CEO Enjoying Benefits To Spike TV, Viacom Partnership

Bellator CEO Bjorn Rebney knows it has only been one quarter, but the benefits from moving to Spike TV have been grand.

The MMA promotion switched from MTV2 to Spike TV beginning this past January, airing live on Thursday nights following TNA Impact Wrestling.

“We had to get to a place where we had a true TV partnership as opposed to a classic licensing relationship, and we’ve got that. So I’m able to sit down with Kevin Kay at Spike and the team there and say, ‘How can are champions defend (their belts) a minimum of three times a year?” said Rebney, in an interview with “How do we keep fueling that machine?’ We’re finally at a place where we’ve got that set.”

The boss added that being on Spike TV helped with ticket sales.

While Bellator is still several pegs below the UFC in terms of the global giant the “big” guys have become, they remain a viable market for fighters and fans.

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Fight Cards

Bellator 163: McGeary vs. Davis

Event Date: November 4, 2016
Broadcast: Spike

UFC Fight Night 98: Dos Anjos vs. Ferguson

Event Date: November 5, 2016
Broadcast: TBD

Bellator 164: Koreshkov vs. Lima

Event Date: November 11, 2016
Broadcast: Spike Sports

UFC 205: Alvarez vs. McGregor

Event Date: November 12, 2016
Broadcast: Pay-per-view, Fox Sports 1, UFC Fight Pass

Bellator 165: Chandler Vs. Henderson

Event Date: November 19, 2016
Broadcast: Spike TV

UFC Fight Night 99: Mousasi vs. Hall 2

Event Date: November 19, 2016
Broadcast: TBD