Bellator CEO Bjorn Rebney knows it has only been one quarter, but the benefits from moving to Spike TV have been grand.
The MMA promotion switched from MTV2 to Spike TV beginning this past January, airing live on Thursday nights following TNA Impact Wrestling.
“We had to get to a place where we had a true TV partnership as opposed to a classic licensing relationship, and we’ve got that. So I’m able to sit down with Kevin Kay at Spike and the team there and say, ‘How can are champions defend (their belts) a minimum of three times a year?” said Rebney, in an interview with MMAjunkie.com. “How do we keep fueling that machine?’ We’re finally at a place where we’ve got that set.”
The boss added that being on Spike TV helped with ticket sales.
While Bellator is still several pegs below the UFC in terms of the global giant the “big” guys have become, they remain a viable market for fighters and fans.