The UFC issued a press release recently indicating that UFC 196 is trending towards becoming the highest pay-per-view event in the history of the promotion.
The card, which took place March 5 from Las Vegas, featured Nate Diaz besting Conor McGregor in the main event and Miesha Tate winning the female bantamweight belt in the co-main over Holly Holm. Both bouts ended via rear-naked choke.
According to the release, the PPV had the highest digital sales of all-time, second-highest viewed PPV prelims on FOX Sports 1 and set new traffic records for UFC.com.
Below are the highlights from the press release:
· UFC 196 is trending to be the highest PPV event in UFC history
· UFC 196 had the highest digital PPV sales of all time
· UFC 196 PPV Prelims averaged 1.8 million viewers, making it the second highest viewed PPV prelims in FS1 history
· UFC 196 had the highest PPV Prelim P18-49 audience in FS1 history with 1M viewers
· UFC 196 PPV prelims ranked No. 1 across broadcast and cable during its time period with M18-34, P18-34, M18-49 and P18-49 demographics
· UFC 196 set the record for new subscribers and viewership for the UFC FIGHT PASS Early Prelims.
· UFC 196 Embedded Youtube series had 4.9 million views, a record for the short form series to-date
· UFC 196 was the No. 1 Twitter sporting event for the week of 2/29 – 3/5 and No. 1 sporting event on 3/5 with 107 million impressions and 844,000 tweets in the U.S. alone
· The UFC Twitter handle was the most engaged sports brand on Twitter during the week of 2/29 – 3/5
· The UFC accounts gained almost 100,000 new fans on Facebook and Instagram during the week of the event alone
· UFC 196 set the record for highest event traffic to UFC.com