Georges St. Pierre continues to help lead the charge of MMA into mainstream acceptance. Earlier this year, GSP appeared in Gatorade’s “G” campaign with numerous other professional athletes, and today it was announced that Under Armour has inked GSP to a major multi-year endorsement deal. MMA Payout believes it could open the door for other major brands to enter MMA.
Under Armour signing GSP is huge for the sport. It’s more than just an endorsement of MMA’s legitimacy, the agreement also suggests that the company believes in the long-term viability of the sport (i.e., they can make money in MMA by endorsing GSP).
Moreover, the agreement may also turn the heads of other companies currently considering an entrance into the MMA business (e.g., ESPN and Nike). The question of “is MMA a fit for our brand?” becomes easier to answer when your company isn’t the first to take the plunge.
It’s definitely a far cry from the Condom Depot’s and Extenze’s of the sponsorship world. Big congrats to GSP and big round of applause for his manager Shari Spencer for landing the deal. We don’t hear much about her, but she’s clearly breaking barriers that no other manager in this industry has been able to.
Press release after the jump.
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