…Their CEO Bjorn Rebney, who has a background in boxing not MMA, had this to say to MMA Payout:
The key, he believes, is product differentiation. Unlike EliteXC, whose leaders openly criticized the UFC and aimed to challenge its supremacy, Bellator has taken precisely the opposite approach. “There is no need to change the material aspects of the game established by the UFC,” says Rebney. “Our goal is to duplicate many of the things they offer but fill in some of the blanks that consumers are missing.”
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It looks like Eddie Alvarez will be entering another tournament next year. Following a trio of incredible DREAM Lightweight Grand Prix performances, Alvarez will enter the Bellator Fighting Championships eight-man tournament, presumably in the lightweight division, which will begin airing on ESPN Deportes in April 2009. Alvarez confirmed the news to 
