The Major Marketing Push For Anderson Silva Didn’t Work

UFC 90 PosterThere’s arguably no other fighter that the UFC has marketed more aggressively than Anderson Silva in the past six months. It all started back in July when the UFC started to heavily promote Anderson as the number one pound-for-pound fighter on the planet, and kicked it off with a free card where Silva TKO’d James Irvin in the first round. Naturally, the assumption was that it would lure people in to buy a pay-per-view with Silva headlining.

Playing Catch-Up

Anderson SilvaSince we’ve been out of action for a day and a half, there’s quite a few stories that we missed. It doesn’t look like anything major broke, so I’m just gonna do a run down of what we missed so we can get back on track.

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Cote Thinks He ‘F*cked Up’ Silva, Seriously

In this interview with MMACanada.net, Patrick Cote offers his opinion of what was going on with Anderson Silva.

“I proved to everybody that this guy’s not unbeatable. I think I fucked him up really bad. My gameplan was good and I think he was scared to exchange with me.”

Yeah, he really says that. Watch.

CR: CagePotato

UFC 90 Post-Fight Press Conference Videos; Dana White On Anderson Silva

Anderson Silva & Patrick Cote


Dana White talking Anderson Silva with Steve Cofield on ESPN 1100 via Yahoo MMA Experts Blog

Notable quotes:

“A lot of people thought he was playing and goofing around but that’s not his personality. Guys come out sometimes and they’re not in their rythym. For some reason, they can’t pull the trigger and I think that’s what happened to Anderson tonight.”

“What else am I supposed to believe? Am I supposed to believe that he came out to not throw one punch or not do anything for three rounds? I don’t believe that.”

“I’ve known this guy for over two years, he’s anything but disrespectful.”

“You ever watch Star Trek? I wanted to transport myself back to Vegas in my bed. The whole time it was going I was beating my head against the table over there and trying to figure out what was going on.”

Everyone else seems giving out their opinions on what was going on with Anderson Silva, so here’s my two cents.

Dan Miller vs. Matt Horwich FREE On UFC.com

Dan Miller & Matt Horwich At UFC 90

The Dan Miller vs. Matt Horwich prelim from UFC 90 is now streaming for free on UFC.com.

“The crowd was flat at the end. … I felt like I was in a fucking alternate universe.”

-Dana White

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UFC 90 ‘Silva vs Cote’ Results, Wrap-Up, Bonuses & Live Gate

UFC 90 Poster

UFC 90: Silva vs. Cote took place this evening at the Allstate Arena in Rosemont, Illinois.

Patrick Cote looked to “shock the world” against UFC Middleweight Champ Anderson Silva.

Josh Koscheck stepped up on two weeks notice to face Thiago Alves in a potential number one welterweight contender match.

Sean Sherk and Tyson Griffin battled it out to stay relevant in the UFC’s lightweight title picture.

Fabricio Werdum, Gray Maynard, Rich Clementi, Hermes Franca and Marcus Aurelio were also in action.

Results and wrap-up after the jump.

UFC 90 Hype Videos & Live Betting Lines

Here’s a whole playlist of UFC 90 videos to get you ready for tonight’s event. Some of the betting lines have been shifting, and it’s not too late to get in on the some of the action, so check out the live lines from BetUS below.

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