UFC 89: BISPING VS LEBEN SPARKS BIG RATINGS
FOR SPIKE TV
Network Telecast Ranks #2 In All Key Male Demos Among Ad Supported
Cable For Its Time Period
New York, NY, October 21, 2008 – Spike TV headed across the pond to telecast a UFC fight card that featured middleweights “The Ultimate Fighter 3” champ Michael Bisping and “The Ultimate Fighter 1” standout Chris Leben and garnered tremendous ratings with fans back in the United States. UFC 89: Bisping vs Leben which premiered on Saturday, October 18 from 9:00 PM – Midnight, ET/PT (same-day tape delay) from The National Indoor Arena in Birmingham, England drew an average audience of 2.6 million viewers. The telecast peaked with a 3.7 rating in M 18-34 and a 2.3 household for an average of 3.4 million viewers during the 11:30 – 11:45 PM quarter hour.
Overall, the Spike telecast reached 2.6 million people with a 2.7 rating Men 18-34 (771,000), a 2.5 rating in Men 18-49 (1.4 million), and a 1.7 HH rating. Despite facing heavy sports competition, UFC 89 on Spike TV ranked #2 in M 18-49, M18-34 and M 25-34 among ad-supported cable for its time period.
Other ratings highlights included:
* Versus the same time period YAGO, UFC 89 was up triple digits +451% in M 18-34 +398% in M 18-49, +338 % in P 18-49 and +190% among average audience.
* Compared with UFC 86 & UFC 87 which premiered earlier this month, UFC 89 out-performed both telecasts by +80% and +46% in average audience respectively.