It’s been a couple weeks now since Affliction’s second event, and we’ve yet to hear any solid pay-per-view numbers. Depending on who you ask, the rumored figures have ranged everywhere from 80,000 all the way up to 200,000.
One key individual who hadn’t said anything yet is Tom Atencio, at least that was until MMA Weekly caught up with him. He didn’t give any specific numbers but he did say this.
Atencio, citing his company’s desire not to discuss money a la the UFC, put it this way: “We did 50% better than our last event.”
If you remember from last year, Atencio claimed they sold 100,000+ pay-per-view buys for “Banned.” That number was never confirmed (its believed to be right around 100k last I heard), but if you want to believe his claim then and now, that would put the buy rate anywhere between 150,000 and 200,000, which is precisely the range Golden Boy CEO Richard Schaefer gave Kevin Iole.
MMA Weekly also has a quick look at how those numbers may translate into dollars.
In an interview with MMAInsider following the second event, Atencio claimed he was not privy to the pay per view deal secured for “Reckoning,” as Golden Boy was dealing with Showtime pay per view. [Ed. note: Seriously!? How do you not know? Isn’t that a question you’d want to ask?]
But assuming the standard 40 percent take for promoters in a pay per view event and a 50 percent improvement from 100,000 buys, a low estimate for Afflction/Golden Boy’s pay per view take would be $2,697,000. Combined with total gate receipts of $1,429,557, the event could have produced $4,126,557 in gross revenue, excluding other sources like merchandising and sponsorships.
The total cost of the event is still unknown, although I’ve heard numbers ranging anywhere from $7-10 million. Regardless, even at the buy rates Affliction and Golden Boy are claiming, they still likely lost a great deal of money. However, if their numbers truly are improving, I would think they’d be less inclined to quit now while they’re making progress.
Of course, whether or not this is true is another question.