Affliction Logo

You may want to sit down for this.

Affliction Entertainment, the muscle behind “Banned” and “Day of Reckoning,” was permanently granted the ability to act as the “promoter of record” for its California based shows. Until Tuesday, the company had used the promoter’s license of veteran boxing and MMA promoter Roy Englebrecht.

Clifton Chason, CEO of Affliction Entertainment, attended the meeting and was very positive about his company’s future. He endorsed a July return for the upstart MMA show, saying “it’s a date that’s worked for us in the past,” and said the company was in the midst of an aggressive expansion of their clothing line.

I kid, not exactly earth-shattering news, I know, but Affliction finally getting their own promoter’s license seems like a pretty strong indication that they’re not throwing in the towel just yet.

By the way, love the reasoning behind the July date. Nevermind that the UFC will be running what is expected to be their biggest show ever in July—UFC 100. I mean, why hold your show in a month like June or August when people will be less inclined to buy a UFC pay-per-view, when you can run it in the month your target audience is guaranteed to already be giving your competitor $44.95 of their precious disposable income?

Brilliant, Affliction, fucking brilliant.