Dana WhiteAfter Dana White’s tirade yesterday against Loretta Hunt in which he referred to her anonymous source as a ‘faggot’, GLAAD is now trying to work towards securing an apology from the UFC and Dana White himself.

White’s remarks cross a line – it’s unacceptable for an industry professional at his level to trade in these kinds of defamatory, anti-gay slurs. White knows the impact of words. Early in the video, he instructs his fighters not to curse on television. And yet, later in the video he goes on to do exactly that. He is also aware of the impact that he has. The UFC’s – and White’s – primary audience is 18 – 34 year old men, and based on his own remarks about how editors can tell a story so the audience cares, he understands just how influential the words that he chooses can be for his audience.

We’ve reached out to White and the UFC and are calling on them to apologize to his fans for using the slur, and to remove the video from his site.

While the video has indeed been removed from the site, GLAAD is still hoping they will receive an appropriate apology from White and the UFC. Whether or not that will happen is anybody’s guess, but it seems like Dana White may have finally put himself in a corner that he can’t easily escape. It will also be interesting to see if Loretta Hunt chooses to offer any insight into this story as well. Surely a response of some kind from Sherdog isn’t too far off on the horizon.

Dana White is known for going on these kind of tirades, but this time it would appear that he took it too far and offended many people. I don’t feel it is a sign of weakness if he were to explain that he let his emotions get the best of him and lashed out in anger. It’s unacceptable, but it’s also understandable that one can lose clear thought and make poor decisions. By no means am I trying to say that he didn’t mean what he said, simply that in hindsight he probably didn’t mean to say them. It’s my best assumption as well that he is sorry he did, if only for the backlash that it’s caused.

The ball is now in the court of Dana and the UFC. It’s time to do the right thing, and I feel that even the hotheaded Dana White will step up to the plate for both the UFC, as well as the entire sport of mixed martial arts, and take appropriate action.