Unfortunately though, none of us actually get paid to put together fights, which is probably a good thing since not every fight is a no-brainer like Demian Maia vs Nate Marquardt. There’s a lot more that goes into it than just picking match-ups, such as Dana White’s favorite task, contract negotiations.
One of the more daunting challenges for a matchmaker though is finding the talent on the lower levels that are ready to fight in the major leagues. After all, a successful promotion can’t constantly recycle the same fighters over and over again on their shows.
So, just how do they find this talent? Employ scouts to visit the local and regional events like football and baseball teams do? Not necessarily. Dig through hundreds of submitted video tapes? Nope, that’s considered archaic these days. They use the same tool you and I do, YouTube. WEC matchmaker Sean Shelby explains:
“Four years ago I had so many videotapes that I was running out of room to store them. But now, since the advent of YouTube, I’ve moved my VCR out and I just spend a whole lot of time on YouTube. It’s indispensable. It’s incredible. Before I had to try really, really hard to find tapes and go through fighters’ reels. Now with YouTube it’s cut way down on the amount of work you have to do to see fighters. A guy gets a fight, puts it on YouTube, sends an e-mail with a link and that’s it.”
So, aspiring WEC and UFC fighters, if you think you’re good enough to make it to the big show, get your fights on YouTube. It’s apparently that simple.
My only question is: Do they turn to the Sherdog Fight Finder to research a fighter’s record? Surely, no Zuffa employee would be caught dead using Sherdog as a resource.