So, we kind of assumed WAMMA was pretty much dead when everyone noticed their rankings weren’t being updated and a Sherdogger found their headquarters completely abandoned.
We were wrong. WAMMA isn’t dead. They just issued a press release announcing a new “strategic partnership” with Brand Asset Digital which “will allow WAMMA incorporate new sponsorships into traditional and electronic platforms.”
“We believe our combined efforts will help bring new sponsors into the MMA arena,” says WAMMA CEO Dave Szady. “It will also help advance WAMMA’s mission of promoting the integrity, legitimacy and prosperity of MMA.”
“Brand Asset Digital will provide WAMMA with unparalleled access to P2Plive streaming technology and our social networking platform, WAMMA online will connect MMA fighters and fans providing them with the ultimate online experience,” says Brand Asset Digital CEO Tim Hogan. “We are on the cutting edge of changing the LIVE experience on the internet and the future of pay-per-view with P2PLive Streaming. We are looking forward to applying that technology to mixed martial arts.”
What this new “ultimate online experience” is and which promotions, fighters and by extent, fans, will actually use it, I have no idea, but WAMMA also made it a point to declare they’re still alive and kicking.
Additionally, Szady addressed rumors of WAMMA’s demise, including blogosphere photos of vacant WAMMA offices.
“Clearly WAMMA is alive and well, and growing,” says Szady. “We are in the process of relocating to new office space in Pensacola and will resume our rankings this month. WAMMA Consultant Michael Lynch and I have been actively seeking a new rankings committee chair. We plan to finalize a new Rankings Committee Chairperson and make that announcement shortly.”