The Zuffa marketing team is pulling out all the stops in promoting the WEC’s first venture onto pay-per-view. They’re leveraging the UFC brand as much as possible to sell the event to the casual UFC fan. It’s not WEC 48: Aldo vs Faber, it’s UFC presents WEC 48: Aldo vs Faber. The previews have a UFC feel to them and feature Dana White and Joe Rogan hyping the fights, not Reed Harris. There are rumors Goldberg and Rogan will do the commentary. They’re even doing a UFC-style countdown special for the event. And in order to get the word out for that, they’ve posted this viral video of Jose Aldo kicking a soccer ball through a basketball hoop from half-court. Pretty sweet.