“There is no competition. We’re the NFL. You don’t see people looking at the NFL and going, ‘Yeah, but he’s not the best player in the world because there’s a guy playing for the Canadian Football League or the Arena League over here.’ We’re the NFL. There is no other guy…Strikeforce, we need Strikeforce to exist. I don’t want Strikeforce to go away. I need these guys. I need them and all the other guys. I wish the other idiots didn’t blow their brains out like they did. Everybody wants to come in and try to compete with us. We’ve been around for almost 20 years. I’ve been doing this for 10 years, and we’re the ones building the [expletive] industry. We have built this industry over the last nine years. Everybody else is following. You think Strikeforce knows the next move? Is Strikeforce doing anything to get New York and Ontario done? [Expletive], no. We are, and we’re going to get it done. They’re just riding along…All these other guys blew their brains out and spent millions and millions of dollars that if done the right way, they could have made money and built the business. But no, we’re going to go out and compete with the UFC. You know how [expletive] dumb that is? It’s like us sitting at my house on a Sunday going, ‘Look at this NASCAR. Oh, my God. Look at all the people there. Look at how much money they’re making. You know what? We should steal a couple of their drivers, and we’ll start our own league.’ Does that sound [expletive] dumb to you? That’s how [expletive] dumb it is to think you’re going to come out and compete with us now…We’re doing deals. We’re going to do these shows. We’re going to open up all these different countries, and people are [expletive] seriously asking me about Strikeforce?”

—Dana White, via MMA Junkie, ranting about Strikeforce again

What prompted this rant were questions about Dana claiming a couple weeks ago that journalists are being paid off by rival promoters to rank non-UFC fighters. Apparently, that’s not exactly what he meant. He was referring to advertising dollars influencing certain websites’ and journalists’ opinions about non-UFC fighters. Dana says the problem is they’re for-profit sites, not news sites.

“Everything that’s happened throughout the years, all the [expletive] that I’ve gone through, my biggest beef with a lot of these MMA websites is that these guys are for-profit websites. They’re not [expletive] news sites. They’re for-profit websites.”

Let me clarify this for you. All news outlets are for-profit, and I’m not just talking about the MMA media, so let’s not pretend like that’s anything new. It seems to me the real issue here is that Dana can’t land Fedor and it’s frustrating the hell out of him.

Nobody gives a [expletive], and nobody is going to give a [expletive] about Fedor until he gets in here and fights the best fighters in the world. And believe me when I tell you I tried to make it happen. You don’t even know the crazy [expletive] places that I’ve flown and the [expletive] that I’ve done to try and get this fight done. It got to the point where it became an obsession. I wasn’t sleeping.

You can probably see how it pisses off Dana that Fedor sits at the top of most sites’ rankings (justifiably in my opinion) and he can’t sign him. Like he said, he’s done a deal with everyone but Fedor. I doubt it bothers him a whole lot that Jorge Santiago sits at #9 on Sherdog’s middleweight rankings.