“The reality is he doesn’t have my right number. The number that he’s texting is not the number I’m using. He must have an old phone number. My thing with Bjorn is if you want to just keep driving through the PR mode that you are to gain or to keep your league in the headlines, that’s fine. You’ve got to do what you’ve got to do. But if you’re really looking to make something happen then he should sit down with me face to face. I feel like this whole texting thing, I feel like I was in high school again. It just seems childish to me. That’s not how you do business. That’s not how we’re going to do business, I can tell you that… We’ve put on some big fights, we’ve done some mega events here, and we don’t conduct business like that. We’re not going to be engaged in that kind of silliness… He’s definitely, I think, he’s put in a situation where maybe these fights will be tough to put together because of their business style.”

—Scott Coker, via MMA Weekly, reacting to the text messages Bellator’s Bjorn Rebney released to the press last week

Not that I think the end result would have been any different, but releasing the texts was a misstep on Bellator’s part. Bjorn Rebney was putting solid pressure on Scott Coker and Strikeforce in the media, but the moment he released those texts, he gave Coker another excuse not to work out a deal.

If anything is going to come of this at this point, it’s going to happen behind closed doors. As Coker apparently put it to Jonathan Snowden, he’s Bob Arum to Dana White’s Don King. He likes to put together great fights quietly without all the focus on the fighters, not the promoters. What originally began as Gilbert Melendez vs. Eddie Alvarez has turned into Scott Coker vs. Bjorn Rebney, and like Coker says, that’s not how he does business.