Bud Light will remain the official beer of the UFC for years to come. The UFC announced today that not only have they renewed their partnership with Bud Light, they have expanded it. The UFC in conjunction with Bud Light will stage an annual special promotional event beginning on Sept. 17 with “The Battle of the Bayou” in New Orleans.
Bud Light’s sponsorship renewal with Zuffa, LLC, owner of the UFC brand, will continue to immerse the beer into all areas of the world’s premier mixed martial arts organization. The sponsorship will increase the number of featured Pay-Per-Views (PPV) Bud Light is a presenting sponsor of from two to four annually, and the brand will remain a featured sponsor of all additional PPV and television broadcasts. Additionally, Bud Light and UFC will work together to present one special promotional event per year, beginning in 2011 with a live event in New Orleans airing on Spike TV Saturday, Sept. 17.
Bud Light is extending the New Orleans event beyond the fight night with the “Battle on the Bayou” national sweepstakes*, a three-day, two-night UFC fan experience in the Big Easy – complete with weigh-ins downtown, an exclusive concert and meet-and-greets with UFC personalities. Beginning May 2, fans 21 and older can enter to a win a trip for two to the “Battle on the Bayou” online at www.Facebook.com/BudLight or through UFC-branded Snap Tags on Bud Light point-of-sale materials.
No word yet if Mr. Coors Light himself, Brock Lesnar, will be in attendance for the meet-and-greet.
“Battle on the Bayou” is expected to serve as UFC Fight Night 25.
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