The phrase “Anderson Silva money” is about to take on a whole new meaning.
Silva has landed two major sponsorship deals in the past week — one with sports apparel leader Nike and the other with the Brazilian arm of fast-food giant Burger King. Brazilian website UOL Esporte reported both deals. Google translations:
“Listening to the voice of the athlete is the essence of the culture of Nike. Being able to have an athlete the caliber of Anderson Silva among our partners is a great honor for us,” said Louis Alexander, director of sports marketing for Nike in Brazil.
“Anderson has a great identity with the brand, is an idol of many audiences, especially young people, our main customers. We believe he has much to contribute to make the new campaign more fun and impactful,” said Paul Davis, manager of network marketing [at Burger King].
That’s not all. Silva also secured a deal with a Brazilian soccer team. Sherdog has the details:
On Monday, officials from Brazilian soccer team Sport Club Corinthians Paulista — also sponsored by Nike — announced a multi-tiered marketing initiative in which the pound-for-pound great will be prominently featured. Silva, a well-known Corinthians booster, will don the club’s jersey during his entrance at UFC 134 and will lend his name to a new MMA facility to be constructed by the team in his hometown of Sao Paulo.
All three of Silva’s recent sponsorship deals were brokered by 9ine, the upstart sports marketing firm with whom Silva joined forces in January. The founder of 9ine, recently retired soccer great Ronaldo, was himself a longtime Nike spokesman who finished his career playing for Corinthians.
The exact terms of the deals weren’t disclosed, so it’s unknown how much Silva will make from them. Still, it’s probably safe to say that “Anderson Silva money” is a lot more than it was a few weeks ago.