Spike TV and Bellator FC have been flirting for weeks and while they may not be in an exclusive relationship yet, they are going to start dating.
Spike TV announced today that they will stream all of Bellator’s season five undercards via Spike.com beginning with this weekend’s Bellator 49. From the press release:
Spike.com, a leading destination for men on the web, will stream LIVE undercard fights throughout the 12-week season of Bellator Fighting Championship that begins Saturday, September 10. It was jointly announced today by Bellator Chairman & CEO Bjorn Rebney and Erik Flannigan, Executive Vice President, Digital Entertainment, MTV Networks Entertainment Group. This marks the first time Spike.com has streamed live mixed martial events.
Spike.com will stream Bellator’s live undercard fights each week from 7:00-9:00 p.m. ET/PT, leading into MTV2’s live coverage of the 5th season of Bellator Fighting Championships at 9 p.m. ET/PT. For the first time ever, Bellator will be simulcast in HD on EPIX.
“Fight fans have been coming to our site for years for great mixed martial arts clips and information,” said Flannigan. “Now we are thrilled to provide them with action-packed live fighting each week.”
“We are thrilled to join forces with Spike.com,” said Rebney. “The Spike brand is synonymous with mixed martial arts worldwide and is another member of the MTV family, who does an incredible job in resonating with the hard-to-reach 18-to-34-year-old male audience.”
Spike still has their contract with the UFC through the end of the year, so we won’t see Bellator on Spike TV this year, but this streaming deal is a strong indicator that Spike isn’t abandoning mixed martial arts and Bellator is probably going to be their new dance partner.