Ariel Helwani hits the streets of Hollywood to find out how mainstream MMA is… or isn’t.

UFC on FOX Main Event Breakdown: Cain Velasquez vs. Junior dos Santos | MMA Fighting

The success of both starts with offense. Both men are among the most prolific offensive heavyweights in UFC history. Actually, they are the most prolific offensive fighters in UFC history among all division. Again, this can be proven with numbers. According to FightMetric, they rank No. 1 and 2 in UFC history for significant strikes landed per minute all-time.

UFC on FOX Breakdown: The Main Event | Five Ounces of Pain

Its status as MMA’s weakest and at times, most embarrassing division is well-earned. Its oxygen consumption equals that of every other weight class combined, and cardio is often thrown out the window before Bruce Buffer is done with his fighter introductions. However, every now and then, the heavyweight division offers a bout that captures the imagination of fight fans like no other. Whether it is Randy Couture and Pedro Rizzo setting the gold standard for five-round wars, or Fedor Emelianenko‘s titanic battles with Antonio Rodrigo Nogueira and Mirko “Cro Cop” Filipovic, little can rival the electricity of a legitimately thrilling heavyweight prizefight. This Saturday night, headlining the UFC‘s historic debut on FOX, Cain Velasquez and Junior Dos Santos have the chance to eclipse any of the previously mentioned encounters.

The Daily Line: Is Velasquez Vs. Dos Santos The Best Heavyweight Title Fight Of All Time? | Fightline

Velasquez vs. Dos Santos on pay-pre-view likely wouldn’t outsell Brock Lesnar vs. Alistair Overeem, a non-title fight. Even with the ballyhoo over the UFC’s debut on Fox, Velasquez vs. dos Santos doesn’t carry with it the breathless aura that Fedor Emelianenko vs. Mirko “Cro Cop” Filipovic did during the Pride era. So, is Saturday’s main event really the best heavyweight match-up of all time?

UFC on Fox 1: Fighters and Coaches Predict Velasquez vs. Dos Santos Title Bout | Bleacher Report

Considering the magnitude of this fight, gathered insight from some of the sport’s most knowledgeable coaches and talented fighters.

THQ couldn’t wait until Saturday, so they made Cain and JDS square off in the digital octagon | MiddleEasy

It’s been 382 days since the UFC heavyweight championship has been defended, but finally, this Saturday we will get to see Cain Velasquez and Junior Dos Santos enter the octagon on Fox. The guys at THQ couldn’t handle the wait for the heavyweight showdown any longer, so they set up a computer controlled Cain Vs. JDS match for our viewing enjoyment. If you haven’t heard, the scientific method of letting digital athletes compete with the computer behind the gamepad has been used in Madden to predict the Super Bowl for years. You can argue on message boards all you want, but the videogames never lie (more like they are slightly above average in predictions at best, but that isn’t as dramatic).

Clay Guida: I won’t go into detail, but I want to finish Ben Henderson (Exclusive) | LowKick

“Ben Henderson is pretty much the same (as Anthony Petts), great on the feet and solid on ground. I won’t go into detail, but I want to finish this fight. To me, a big win earns a title shot. I want to win big so that there is no question about my title shot. Everyone hyped Melvin Guillard as the obvious next shot, but then he lost in the first-round to Joe (Lauzon). So, I figure with a big win, then it’s my turn for that title shot.”

“It’s amazing really. To come from a wrestling background that doesn’t really have a professional circuit, other then the Olympics or the WWE, it is amazing to think that now I’m on PPV and will be on Fox. It’s just unreal and awesome.  Plus, I meet so many people that just want a picture or to say hello – the fans are usually really cool. I feel that I have been a great ambassador for the UFC, and I hope to continue that trend.”

Ben Henderson remains a 5-to-2 favorite over Clay Guida | Fight Opinion

Clay Guida is very confident (ask Showdown Joe) about his chances of beating Ben Henderson. Extremely confident. Ben Henderson is also very confident, so much so that he pulled the Razor Ramon toothpick routine during his media session.

Introducing Chael Sonnen: One UFC fan’s story about the fighter you never knew | MMA Mania

“I took my 11 year old son, Ty, to UFC 136. He is a huge UFC fan and we traveled from NJ to go to the Fan Expo and attend the fight. After Chael’s victory, my son approached the security gate to get his autograph. Chael lifted my son over the gate and took him behind the scenes where the other fighters were either recovering from their fight or preparing for an upcoming battle. A security guard brought me back as well, and what followed is a father/son moment that we will both never forget.”

Hot Potato Throwback: 16 Photos of Sexy PRIDE Commentator Eiko Koike | Cage Potato

From 2000-2006, PRIDE’s Japanese commentary team included a gorgeous model/actress named Eiko Koike, who famously broke into tears after Fedor Emelianenko kicked the crap out of Antonio Rodrigo Nogueira at PRIDE 25. (See the 9:01 mark of this video.) Was she a talented broadcaster? I have no idea. Have I spent the last hour searching for pictures of her on the Internet? Absolutely. Check out the gallery below for our favorite Eiko Koike photos, and curse the fact that us Westerners were stuck with these homely bastards.

Forrest Griffin Apologizes for ‘Rape’ Tweet | 5thRound

“I feel bad, I want to apologize, I feel like a should be punished a little bit,” Griffin told KTNV. “I like to cause trouble, I like to stir the pot and I like to make a mess of things, but I really do not want to be mean or malicious to anyone.”

Update on Xyience Chapter 11 Bankruptcy case | MMA Payout

Some interesting movement in the Chapter 11 Bankruptcy case of sport drink manufacturer Xyience. Last week, Forbes reported that Fertitta Enterprises was sanctioned by the Bankruptcy Court in Nevada for failing to provide certain information previously requested by the Bankruptcy trustee.

UFC 1-75 summed up in Tweets 
| TheFightNerd

MMA Journalist Jim Genia has seen it all in the world of MMA, having been there since practically the inception of the sport. His new book, “Raw Combat: The Underground World of Mixed Martial Arts“, just came out recently and we had a chance to speak with him as well about it to meet the author, but here is a chance to get to know the writing style of Jim better. On his twitter account, Jim amuses himself by tweeting abridged versions of every UFC event ever. When I say abridged, I mean it as the tweets condense an entire show into under 144 characters.