The rest of the ratings for the UFC’s network television debut on FOX are finally in. And like before, the numbers continue to look better as more information comes in.
The key number in this final ratings report is the peak rating. According to MMA Junkie, nearly nine million people watched Junior dos Santos finish Cain Velasquez in a little over a minute.
This past weekend’s UFC on FOX headliner between Cain Velasquez and new champ Junior Dos Santos peaked with a solid 8.8 million viewers on the FOX network, MMAjunkie.com (www.mmajunkie.com) today confirmed with industry sources.
MMA Junkie added that the viewership dropped down to 5.9 million within three minutes of the bout’s abrupt conclusion, so if the fight had gone several rounds, the average viewership of 5.7 million likely would have been much higher. While it’s surely disappointing that didn’t happen, the numbers turned out to be quite solid, especially when you consider that FOX sold their ad inventory based on a predicted 4.5 million viewers. At the end of the day, it’s all about selling commercials for these networks and not disappointing their advertisers is never a bad thing.
On a related note, Spike TV only managed to trick 719,000 viewers into watching replays of Cain Velasquez and Junior dos Santos fights on their channel while the live fight was going down on FOX.
Fuel TV drew 83,000 viewers for the pre-fight show and 37,000 viewers for the post-fight show. It doesn’t sound like much, but it’s a pretty significant jump compared to the 18,000 viewers Fuel TV averaged in those same time slots one week prior.
All in all, it seems the UFC-FOX partnership had a very successful opening night.