The final ratings for UFC on FOX 2 are in, and like the show they’re just okay, but nothing spectacular.
This past weekend’s UFC on FOX 2 event, which featured three main-card bouts, averaged 4.7 million viewers and a 2.6 household rating.
MMAjunkie.com (www.mmajunkie.com) today confirmed the figures with industry sources.
Overall, the Jan. 28 event – which ran two hours and 19 minutes – scored a 3.21 rating among men 18-49 and a 3.21 among men 18-34. It’s tied for the second-highest-rated MMA event in U.S. television history.
MMA Payout’s Jose Mendoza adds that the show peaked with 6 million viewers.
Here’s ratings guru Dave Meltzer’s take on the numbers.
2.7, a little lower than expected given the early numbers. I would call those numbers acceptable, not bad but not cause for celebration. It’s above what FOX gets in the time slot.
Unfortunately, those numbers are down a bit from the numbers UFC on FOX 1 put up with a minute of fighting. That show averaged 5.7 million and peaked with 8.8 million. UFC on FOX 1 did however feature a heavyweight title fight and had the novelty of being the first UFC show on primetime network television, so I suppose that’s not too surprising. It’s worth noting tough that UFC on FOX 2 still bested EliteXC’s Kimbo Slice vs. James Thompson event on CBS which averaged 4.3 million, so at least we know something is still right in this world.
All in all, UFC on FOX 2 wasn’t a disaster, but it wasn’t a home run either. It may have set up two big fights in Jon Jones vs. Rashad Evans and Anderson Silva vs. Chael Sonnen II, but neither Evans or Sonnen’s performances left anyone blown away and looking forward to their title fights anymore than they already did. The FOX shows are meant to be a “commercial” for big pay-per-view fights, but I’m not sure UFC on FOX 2 is going to sell any more pay-per-views for Evans-Jones and Silva-Sonnen than they would have sold without it.
Sherdog has a more detailed ratings breakdown for those interested.