Martin Kampmann has the full attention of Johny Hendricks.

The two welterweights are set to square off in November at UFC 154, with the winner likely becoming the No. 1 contender in the division.

That same evening, Georges St-Pierre and Carlos Condit will collide to unify the UFC 170-pound belt.

Hendricks (13-1) doesn’t plan on falling into the same trap as many fighters who have been defeated by Kampmann in the past.

“Kampmann’s opponents have overlooked him when he gets into the Octagon,” said Hendricks, during a recent interview with Bleacher Report. “They do very well against him in the first round, but the first round doesn’t mean anything. You see it time and time again; he gets beat up a bit in the first round and his opponent will get over-confident. Next thing you know, Kampmann is getting his hand raised.”

After suffering his first career loss to Rick Story, Hendricks has earned the win in each of his previous four bouts, including wins over former title contenders Josh Koscheck and Jon Fitch.

Nothing is ever given to you and you have to earn everything. That is the way I was raised. I want to go out there and earn it.