Randy Couture could become the new face of Spike TV in the coming years, as “The Natural” will be seen on various outlets the network airs.

Couture was formally announced by Spike TV on Wednesday during a conference call. He will join up with Bellator MMA as part of two reality-based TV shows in 2013, including Fight Master: Bellator MMA, where he serves as a coach.

“We are thrilled to partner with such an emerging star in entertainment and an absolute icon in the sport of mixed martial arts,” said Sharon Levy, executive vice president of original series at Spike TV.

Couture was a champion in two weight classes while competing in the UFC, and was also inducted in the UFC Hall of Fame. He served as an analyst on several programs, and was also a coach on The Ultimate Fighter when he originally aired on Spike TV.

He has since taken his skills to Hollywood, appearing in films such as “The Expendables” and “The Expendables 2,” along with “The Scorpion King: The Akkadian.” Couture also runs his own gym, has a clothing line and recently developed a cologne.

“It is an honor to be back with Spike TV. It feels like I am coming home,” Couture said. “Spike had the balls to put (THe Ultimate Fighter) on television when nobody else would. That changed the landscape of MMA for the better. It gave people a behind-the-curtain look at what goes into being a fighter.”

Couture will be joined by Frank Shamrock, Greg Jackson and Joe Warren as coaches for Fight Master.

Photo Credit: The Hollywood Reporter