For UFC lightweight champion Benson Henderson, free TV exposure is doing him well.

Henderson will compete on his second straight FOX card this month, taking on Gilbert Melendez in a battle of UFC vs. Strikeforce 155-pound champions.

“Bendo” defeated Nate Diaz to close out 2012 on FOX after being in the main event of two pay-per-views vs. Frankie Edgar.

“(I felt) probably pretty much the same, but it was taken very well. I did a pretty good job. I earned a ‘W.’ But, just the number of people who tuned in for the main event, 5.5 million, that’s a lot of people. That smashes any pay-per-view numbers. A lot of guys talk about pay-per-view buys. I don’t give a crap about pay-per-view stuff. I like fighting on the biggest platform and FOX is that platform. I’m excited to be on FOX for the second time in a row,” said Henderson, in a recent interview with “I think that it shows the trust the UFC top brass and the FOX top brass have in me. They think I’ll portray the sport in the right manner. I think it’s the cool to have that bigger platform. 5.5 million viewers and the core demographic of males, but it’s great to be watched by soccer moms who are flipping channels, they stop and watch and become fans. I go to the grocery store now, 50-year-old soccer moms say, ‘I saw you on TV.’ I really dig that, and it only happened after being on that big of a platform.”

Henderson’s words may not go over well with some, but it makes sense in terms of building up your profile.

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