UFC female bantamweight champion Ronda Rousey has agreed to a one-year endorsement deal with XYIENCE, an energy drink.
The company announced the deal recently, which will include several appearances by Rousey.
“The XYIENCE brand has been a huge part of MMA culture for so many years, so it is really exciting for me to be a part of the team,” Rousey said. “I feel it is important to be aligned with people and brands who believe in what I am trying to achieve. Because of its long history in the sport, XYIENCE understands the significance of this moment in time for women in MMA. I’m honored to be a part of the XYIENCE brand.”
Rousey will be competing on the upcoming season of The Ultimate Fighter opposite Cat Zingano. The two are expected to fight to close out 2012.
Photo credit: Gary A. Vasquez-USA TODAY Sports