Bellator CEO Bjorn Rebney believes his promotion has the most pure way of determining title contenders.

So, when someone like Chael Sonnen earns a bout for a title despite coming off a loss, Rebney isn’t impressed.

“Our point of difference is that we’re real sports competition,” he said, during a recent press conference. “Guys are going to earn the right to fight for that championship. It’s the toughest tournament in sports; it’s real sports competition.”

Rebney continued, saying, “We’re not sitting around waiting for some wrestler to lose two fights and then bark his way into a 205 world title fight. That’s just not the essence of what we do.”

Sonnen, of course, lost to Anderson Silva for the UFC middleweight title and decided to move to light heavyweight, where he fell to Jon Jones for that belt.